Effective Artwork Management in Pharmaceutical Industry

In this post, we’ll shift our focus from formulation to a crucial topic: Artwork Management in Pharma.

In the pharmaceutical industry, managing artwork for product packaging is essential to ensure compliance, accuracy, and maintaining the brand’s standards. Here’s a detailed look at the process:

Initiating the Artwork Request

The process begins when a new artwork is required or changes need to be made due to updates in regulations, product details, or marketing. This request typically comes from the Marketing Department or Regulatory Affairs.


Gathering Key Information

he Marketing Department and Regulatory Affairs collect all necessary information, including:
-Product information (pack size, design, text)
-Regulatory requirements
-Technical details from the Quality Assurance (QA) team


Creating the Initial Design

An artist or design studio creates a draft based on the provided specifications. If foreign languages are involved, the regulatory department ensures the correct localization of text.


Cross-Department Review

The draft artwork is reviewed by multiple departments (R&D, Production, QA and Marketing). This ensures the design, text, and format meet all technical, regulatory, and marketing standards.


Final Approval

After revisions and corrections, the artwork receives final approval from the Head of Quality Assurance, ensuring that it’s ready for production.


Quality Checks & Production

Once approved, the artwork is sent to the production team for printing. Quality checks are performed on the printed packaging materials to ensure they align with the final approved artwork.


Managing Changes

For any updates or changes, a formal change control process is followed to track and document revisions. This ensures transparency and avoids any mistakes during production.

By following these steps, pharmaceutical companies can ensure that packaging is accurate, compliant with regulations, and consistently represents the brand.


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Resource Person: Jamal Jameel

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